MAR2020MERCEDES-BENZ | International

Project management for the new MAR20X, the international retail brand identity for Mercedes-Benz by GRAFT. Incorporates an innovative design concept inspired by the organic forms found in nature, seamlessly transitioning from exterior to interior. Upon entering the main glass showroom, visitors are immersed in the brand worlds of Mercedes-Benz and Smart. The centerpiece of the new center, this showroom features an exhibition space designed with multiple touchpoints, showcasing the latest models and rising stars.